The Customer:
This instructor/proctor lives in a small community and serves a 150-mile radius from his office. His business was primarily seasonal – 6 to 8 months.
The Customer’s Goal:
To be able to service the entire country 12 months of the year.
The Issues Faced:
- Limited to his geographic footprint – only so much business in his area.
- Travel time – Besides the time of training either he or his customers would have to travel at times over an hour one way.
- Covid restrictions – customers were cautious of in-person contact
- A finite number of available customers – There was only so much business in his area
How Did Always Food Safe Help?
- National exposure – Always Food Safe’s platform allowed him to advertise in all 50 states
- Eliminated travel time – the platform allowed both him and his customers to train and take their exams whenever and wherever they chose
- Not bound to covid-related restrictions – Because the platform is online and remote both he and his customers could complete the training and exam remotely.
- Increased customer base – In less than 4 months the instructor/proctor was able to quadruple his customer base.
The Final Results
The aim of the organization was to increase its customer base and revenue
- In 4 months, he has:
- Certified 560 Food Managers (the best year was 360)
- Brought on 40 new businesses
- Opened up markets in 15 additional states (Previously only 1 state)
- Increased his profits by 350%
If you are interested in trialing Always Food Safe’s proctor offering, please fill out the form below:
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